Terms of Service

OVERVIEW

This website (herein after referred as “this website”) is operated by Alife (“Alife” is a brand owned and operated by MISTO Brand Holdings Limited.). Throughout this website, the terms “we”, “us” and “our” refer to Alife. Alife offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access this website or use any Services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

You must not transmit any worms or viruses or any code of a destructive nature. A breach or violation of any of the Terms will result in an immediate termination of your Services and subjected to legal consequences.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to this website following the posting of any changes constitutes acceptance of those changes.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.


PRIVACY POLICY

This website respects and protects your personal privacy in accordance with the laws and regulations of Hong Kong. We hereby inform you how this website collects, uses and protects the personal information you provide: When you participate in online consultation on this website, we may ask you to provide your name, phone number, email or other relevant personal information. If you do not agree to provide, please decline. The personal information collected by this website will be used to answer questions, improve products, and improve services. If you are only browsing this website, you do not need to provide your personal information to this website. When you provide personal information to this website, unless otherwise stipulated by law or if you violate our Terms of Service, this website will not disclose the personal information you provide to this website to any unrelated third party.

Please note that other websites connected to this website may also collect your personal information. For the personal information you voluntarily provide to other websites, please pay attention to their respective privacy policies.

If there are any changes to this Privacy Policy, we will post the updated Privacy Policy here. We recommend that you visit this page regularly so that you can keep abreast of the current privacy policy and clearly understand the information collected on this website and how it is used.


USER SERVICE AGREEMENT

In order to use the services of Alife, you should read and abide by the "Alife User Service Agreement" (hereinafter referred to as "this agreement"). Please read carefully and fully understand the terms of this agreement before proceeding any further. Your use of this website is deemed to have read and accepted all the terms of this agreement.

When you complete the registration process and use the services of this website, it is deemed that you have fully read and understood this agreement, and are voluntarily bound by this agreement. In the process of reading this agreement, if you do not agree with this agreement or any of its terms, please immediately stop the registration process and stop using this website.

 

1. Definition

1.1 Alife User Service Agreement: This agreement refers to the agreement between you and Alife to agree that you use the this website to place orders, purchase goods, receive goods, etc. It is a written contract of rights and obligations between you and Alife during the entire online shopping process.

1.2 Alife Rules: including all kinds of rules, norms, rule interpretations, implementation rules, notices, announcements, etc. that have been issued or may be released or revised by Alife in the future.

 

2. Scope and Changes of the Agreement

2.1 Scope of the agreement: this website. The Alife Rules are an integral part of this Agreement and have the same legal effect as the text of the Agreement.

2.2 Changes to the Agreement. In order to provide you with better services, Alife will adjust this agreement accordingly according to business changes. Alife will publicize the revised content in advance in accordance with legal regulations. Once the revised agreement is implemented, it will completely replace the agreement before the revision. You should pay attention to and understand the revisions, announcements, reminders, etc. of this agreement in a timely manner. If you do not agree to the revised agreement, please stop using this website immediately, otherwise it will be deemed that you agree and fully accept the revised agreement.


3. User Account

3.1 Capability. Before registering the user account of this website, you should confirm and promise that you have the civil capacity that is compatible with your behavior as stipulated by the laws of Hong Kong.

3.2 Account Registration. When registering user accounts of this website, you should provide true and valid information (including name, email address, contact number, contact address, etc.); at the same time, you should ensure the continuous validity of the above information, once the information changes, you should update it in time; otherwise, you should bear the relevant adverse consequences and all losses caused by false information and invalid contact information provided, and Alife reserves the right to terminate the service provided to you.

3.3 Account Custody. Your account is set up and kept by you, and we will never ask you to provide your account password at any time. All consequences caused by your improper custody of account and password will be borne by you. Any successful login and use of this website through your account number and password is considered your use; you should be legally responsible for all activities and consequences of your account. You are not allowed to transfer or authorize others to use your account in any form without authorization. Alife is not responsible for the losses and consequences caused by your voluntary disclosure or lending of account information or due to attacks and frauds by others. You can contact us through judicial, administrative and other remedies to recover from the infringer.


4. Purchase of Goods and/or Services

4.1 Confirmation of Order Information. When you purchase goods or services on this website, please be sure to carefully confirm the name, price, quantity, model, specification, size or service time, content, and restrictive requirements of the purchased goods and other important matters, and verify your contact address, phone number, consignee and other information when placing an order. If the consignee you fill out is not yourself, you will be responsible for the legal consequences of the consignee's behavior and expression of intention.

4.2 Transaction Order. Your purchase behavior should be based on real consumer needs, and you are not allowed to engage in malicious purchases, malicious rights protection and other behaviors that disrupt the normal transaction order of this website. Based on the need to maintain the transaction order and transaction security of Alife, Alife has the right to take measures such as closing relevant transaction orders, restricting account use functions, suspending or terminating services without prior notice to you.

4.3 Formation and Effectiveness of the Contract. After you place an order through this website, it only means that the system has received your order. Only when you pay the price, the sales contract between you and this website is established; only when you pay and the purchase is successful, the sales contract between you and this website becomes effective.

4.4 Commodity Information. This website tries its best to provide accurate, complete, reliable, effective, and free of errors and misleading product descriptions. However, please fully understand when the information is inaccurate due to page caching and other circumstances. There is a large amount of information on this website. Due to the limitations of Internet technology and manpower, Alife cannot guarantee that the information of all products on the platform is accurate, complete, reliable, valid, free from errors and not misleading. Except for the obvious faults of this website, Alife shall not bear any responsibility for disputes caused by product information.

4.5 Handling of Abnormal Orders. Alife reserves the right to limit the total sales quantity of a single product and the purchase quantity of similar products under the same IP address. Alife takes measures such as monitoring and restricting abnormal orders and abnormal users. If Alife finds that the orders you place through this website have violated the laws, regulations, or abnormal circumstances stipulated in this agreement, Alife has the right to close the relevant transaction orders, restrict use of accounts, suspend or terminate services and other measures without prior notice to you.

4.6 Handling of Violations. If you violate national laws and regulations, this agreement, or infringe on the interests of others, Alife has the right to take measures to block relevant information, suspend, or terminate services and other measures.

4.7 Legal Liability. You understand and agree that you shall bear the legal responsibility for third-party claims arising from your violation of this agreement, and you shall also compensate for any losses suffered by the platform.


5. Ownership and Intellectual Property Rights

5.1 Intellectual Property Rights of the Platform. Any codes, trademarks, service marks, trade names, graphics, artwork, photographs, textual content, audio, video, button icons, computer software, logos, digital downloads, data compilations, etc. count as the properties of Alife or content providers, and are protected by the laws and regulations of Hong Kong.


6. User Rules

6.1 Prohibited Conduct. You shall not engage in any acts that infringe on the intellectual property rights of Alife, or conduct other acts that damage the legitimate rights and interests of Alife or other users, including but not limited to:

1) Delete or modify the copyright information on this website;

2) Unauthorized renting, lending, copying, modifying, linking, reprinting, compiling, publishing, and establishing mirror sites of this website.

3) Build various plug-in programs or third-party programs on this website, produce, publish, or disseminate the above-mentioned programs, regardless of whether it is for commercial purposes or not;

4) Compile, decompile, reverse engineer or otherwise crack the behavior of this website;

5) Use plug-ins and/or exploit bugs on this website to obtain improper benefits;

6) Using technologies such as hijacking of domain name servers to illegally invade and destroy the server software systems of Alife; modify, add, delete, steal, intercept, or replace the clients of Alife website and/or the data in the server software system; illegally occupy the server space of this website, or implement other behaviors that overload it;

7) Post any fraudulent or false information by counterfeiting Alife;

8) Use this website to intentionally spread malicious programs or computer viruses.


7. Limitation of Liability

7.1 Dispute Resolution. You understand and agree that Alife is not a judicial institution, and can only identify the submitted material information based on ordinary or non-professional knowledge standards. In the event of complex customer complaints, Alife cannot guarantee that the results of transaction disputes are in compliance with your expectation, and do not assume any responsibility for the results of transaction dispute mediation and compensation decisions.

7.2 External Influences. In no event shall Alife be liable for failures of Internet connections, failures of computers, communications or other systems, electrical failures, computer viruses, program bugs, strikes, labor disputes, riots, insurrections, riots, productivity or means of production insufficiency, fire, flood, storm, explosion, force majeure, war, government action, international and domestic court order or third party's failure to perform or delay the service.

7.3 Service Interruption. In addition to the provisions of laws and regulations, Alife has the right to unilaterally suspend or terminate the services provided by Alife without prior notice to you. You understand and agree that Alife needs to regularly or irregularly maintain or overhaul the website, so that the services of Alife are interrupted within a reasonable period of time, and Alife will be responsible for any liability hereunder, but Alife will try to notify you in advance.


8. Personal Information Protection and Authorization

8.1 Authorization to Collect. You fully understand and agree that Alife may collect your personal information, such as your name, email address, address, phone number and others, through this website when you voluntarily choose services or provide information, identity information, and etc. We may retain some user usage habit information to better understand and serve users. These data will help us develop functions, information and services that better meet user needs.

8.2 Technical Llimitations. Alife will use various security technologies and procedures to prevent the loss, improper use, unauthorized reading or disclosure of your and other users' personal information. However, you fully understand and agree that due to technical limitations and possible malicious means, in the internet industry, even if you do your best to strengthen security measures, it is impossible to always guarantee 100% security of information.


9. Term, Cancellation and Termination

9.1 Term. This agreement will take effect from the date you confirm your consent and will be valid for a long time.

9.2 Cancellation of Account. You can request to cancel the account and terminate this agreement according to the method announced by the platform. The conditions for canceling the account are announced on this website. You know and understand the following:

1) After canceling the account, you will give up the account information and the assets, virtual rights, etc. of the account in Alife, and Alife cannot restore the aforementioned services for you. This may cause inconvenience to your claim for after-sales service.

2) After you cancel your account, your personal information will not be retrieved or accessed at the front desk of Alife. You know and understand that relevant transaction records must be kept within the time limit prescribed by law.


9.3 Termination of Agreement. In the event of any of the following situations, Alife may notify you to terminate this Agreement in the manner stipulated in this Agreement:

1) You violate this agreement, and Alife terminates this agreement according to the breach of contract;

2) If you embezzle other people's accounts, publish prohibited information, defraud others of their property, disrupt market order, take improper means to seek profits, etc., Alife will seal your account according to Alife's rules;

3) In addition to the above circumstances, if you have repeatedly violated the relevant provisions of the rules of Alife and the circumstances are serious, Alife will seal your account according to Alife's rules;

4) Your account is recovered by Alife;

5) Other situations where the service should be terminated.


9.4 Follow-up matters. Dealing with the subsequent matters of agreement termination or rescission:

1) From the date of termination or rescission of this agreement, Alife will close your account authority on this website.

2) After the termination or rescission of this agreement, Alife has the right to retain your registration information and transaction records and other data, but Alife assumes no obligation to provide any data and information to you or a third party after the termination of the Agreement and shall not be liable to you or any third party for the termination of the Agreement, except as otherwise provided by law or regulation.

3) After the termination or rescission of this Agreement, Alife still reserves the right to pursue responsibility for your past breaches.


10. Force Majeure

10.1 If a party fails to perform in time or fails to perform any of its obligations under this agreement (except for payment obligations) due to force majeure events, it does not constitute a breach of contract. However, the party affected by the force majeure event shall immediately notify the other party of the nature and extent of the force majeure event, and actively take corresponding remedial measures to minimize and avoid losses.


11. Applicable Law and Jurisdiction

11.1 Applicable Law. The conclusion, entry into force, interpretation, revision, supplement, termination, execution and dispute resolution of this agreement shall be governed by the laws of Hong Kong; if there are no relevant provisions in the law, business practices and/or industry practices shall be referred to.

11.2 Agreed Jurisdiction. For disputes arising from or related to this agreement, both parties shall first try to resolve them through friendly negotiation. If the dispute cannot be resolved through negotiation within 30 days from the date of the dispute, either party has the right to file a lawsuit, and both parties agree that the courts of Hong Kong shall have exclusive jurisdiction to settle any dispute arising out of or in connection with this Agreement (including a dispute regarding the existence, validity or termination of this Agreement).


12. Notification

12.1 Effective Address. The contact phone number, email address, and contact address you filled in when you registered the account of this website are regarded as your valid notification address. If the above information changes, you should update it in time. If the contact information you provide is inaccurate, or the contact information after the change is not notified in time, the relevant notice (including but not limited to agreement changes, legal documents, etc.) cannot be delivered or if it is not delivered in time, you will bear the possible legal consequences by yourself.

12.2 Delivery of Notices. Alife will send you notifications through the above contact information, including written notices sent electronically, including but not limited to announcements on this website; sending mobile phone text messages to the contact numbers you provide; sending you emails from the provided email address; sending system messages and in-site messages to your user account on Alife. Written notices sent in paper media should be mailed to the provided contact address.

12.3 Service of Legal Documents. For any disputes related to the this website, you agree that the administrative, public security, judicial and other competent authorities may serve legal documents to you by means of mobile phone text messages, emails, system messages, or in-site letters; if the legal document is served to you by more than one of the above methods at the same time, the delivery time shall be subject to the first one. You agree that the above delivery method is applicable to the whole process of administrative, arbitration, judicial and other legal procedures.


13. Other

13.1 Independence of Terms. If any provision of this agreement, or any part of any provision, is held to be invalid, illegal or unenforceable under applicable law, such invalidity, illegality or unenforceability shall not affect any other provision of this agreement.

13.2 Reservation of Platform Rights. Other rights not expressly authorized by this agreement are still reserved by Alife, and users cannot exercise them without the written permission of Alife, and the failure of Alife to exercise any of the aforementioned rights does not constitute a waiver of rights.

13.3 The Role of the Label. The titles of the terms of this agreement are for reference only and do not define, affect or limit the meaning, description and interpretation of the terms of this agreement.

13.4 Effective Date. This Agreement is effective as last revised on January 1, 2024.